Innovation
Where the Hell is My F___ing Menu?
Once again, consumers tell corporate America, “Don’t bother. I’ll do it myself.”
3 min readJul 1, 2021
I first noticed it at the trendy breakfast place my husband and I frequent: no menus. Instead, there was a barcode sticker on the table. Presumably, we were supposed to know that we needed to scan that to see a menu. We didn’t…