It’s the great American business model: foment addiction with “free” and low-cost services, then turn up the heat. ATT, T-Mobile, and Verizon did it with cell phones, Ancestry did it with genealogy (did you know that much of that information used to be free online?), and social media has done it, too. I’m sure you can find lots of other examples. Thanks for your comment, Lisa. I appreciate it.