It's like Facebook in that whatever you show an interest in, it feeds you more of, so you have to be careful. Read a bunch of clipbait crap and it will feed you more clickbait crap. When you discover a writer or publication you like, make it a habit to read their stuff and it will send you good things. People complain about what they're being fed, but they have control over it if they're more mindful of what they consume.